Almost 20 years ago, I visited LA for the first time. There was a company doing a marketing pop up at The Grove where you went into a booth and shared a secret to your “future self”. It was my very first personal “soft launch” and the next twenty years I spent growing into my future self were the best of my life (and still are).

If you’ve ever felt like adulthood came with a few rewrites, I would love for you to share your Soft Launch Story!